Yves Veggie Cuisine, a long-time Canadian favourite brand, wants to expand its message to all people interested in offering healthier meals.

Through a web-based burger-building application, Yves is challenging consumers to create the best tasting burger possible below 290 Calories and 12 gr of fat and compare it versus a regular burger, for a chance to win up to $ 1,000 for a BBQ Party.

In a playful, interactive way, consumers will be able to measure the health value of their personalized Yves Veggie meatless burger in comparison with a regular burger.

“The idea was to find a way to engage consumers with an interactive application that’s entertaining and fun, while showing some of the advantages of meatless options”, says Luisa Fernanda Niño-Martinez, Brand Manager for Yves Veggie Cuisine. Consumers are invited to share their Yves Veggie Burger creation with their friends via Facebook and Twitter.

The contest will be live on the Yves Veggie Cuisine Canadian site (www.yvesveggie.ca) from June 14th to July 15th.