TORONTO, ONTARIO- More than 10,000 Canadians recently voted Saphara Kilimanjava™ Coffee the best new coffee in the Tea & Coffee Category of the 2008 Best New Products Awards (BNPA), a national consumer choice awards program.

The Best New Product Awards is an annual awards program focusing on everyday consumer packaged goods products including food, personal care and household. Based on voting by real consumers who participate in an independent survey, the BPNA is one of the largest consumer surveys about new product development and innovation conducted in Canada with over 10,000 Canadians participating nationally. This year’s results have shown that Canadian consumers are becoming more and more concerned with the environment and how their choices can affect their ‘carbon footprint’.

Saphara, a brand of The Hain Celestial Group, a leading natural and organic food and personal care products company, worked diligently to source Organic, Fair Trade Certified Arabica beans from the finest coffee growing regions across the globe to bring consumers a true journey for the senses. Saphara offers the exclusive combination of premium coffees and social responsibility for today’s eco-conscious consumer.

“Saphara is committed to reducing our carbon footprint and continues to research and develop best manufacturing practices to maximize our environmental sustainability,” said Claire Byrne, brand manager at Hain Celestial Canada. “We manufacture with a patented process that grinds, fills and seals in one continuous operation, reducing our lighting and heating requirements. In addition to purchasing fair trade certified beans which provide livable wages and improved opportunities for coffee growing communities, we only purchase shade grown beans. This protects coffee plants from the sun, making the soil more fertile, preventing erosion and hosting migratory and native birds”

The coffees retail for $7.99 each and are available in four varieties: Kilimanjava™, Mocaverde™, Costa Roasta™ and Columbean Decafé. Saphara also offers premium full-leaf botanical organic and fair trade certified teas, available in four distinctive flavours: White Tea with Schizandra, Tropical Rooibos, Gen Mai Cha and Blackcurrant Hibiscus.

The Hain Celestial Group
The Hain Celestial Group, Inc. (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies® and TenderCare®. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.

Download PDF