BluePrintJuiceTM is a cold-pressed juice, raw and organic, which means we select only the freshest organic fruits and vegetables. BluePrintJuiceTM is never heated and delivers great taste while retaining valuable vitamins and enzymes. BluePrintJuiceTM is Non GMO project verified, kosher and gluten free.
In early 2000, BluePrintTM founder Zoe Sakoutis tried a seven-day juice cleanse to cure a savage cold. While thrilled with the results, she found the process excruciating.
The experience bore her breakthrough realization: For cleansing to be effective, it has to be more than just a single, unforgiving process for everyone.
She recognized the opportunity to “demystify” the juice cleanse: Remove the guesswork, intimidation factor, and the laborious juicing process. Replace it with easy instructions, customized offerings, delicious and diverse juice flavours, and most importantly, convenience.
In 2007, Zoe teamed up with Erica Huss to launch BluePrintCleanseTM; the original, user-friendly, raw cold pressed nutritional juice cleanse. To learn about BluePrintCleanseTM click here.
In response to overwhelming consumer demand, BluePrintTM launched its first wholesale line, BluePrintJuiceTM in December 2010.
Later in January 2014 BluePrintJuiceTM was launched in select stores in Canada.
BluePrintJuiceTM is a cold-pressed juice, raw and organic, which means we select only the freshest organic fruits and vegetables.
BluePrintJuiceTM is never heated and delivers great taste while retaining valuable vitamins and enzymes. It is a great nutritional accompaniment to a healthy lifestyle.
BluePrintJuiceTM is Non GMO project verified, kosher, vegan and gluten free.
1. Q: Why is BluePrintJuiceTM expensive?
A: Not all juice is created equal; when you consider what you are consuming in one BluePrintJuiceTM (the Green juice alone has six pounds of fresh and organic fruits and vegetables!). Additionally the combination of the cold-press and high pressure pascalization (HPP) processes in that we use water, not heat, keep our beverage nutrient rich.
2. Q: BluePrintTM, I have heard of you before! Are these juices part of a cleanse program?
A: No. BluePrintJuiceTM is a unique stand-alone juice sold individually in retail locations, and was created as great nutritional accompaniment to a healthy lifestyle.
3. Q: What is BluePrintCleanseTM?
A: BluePrintCleanseTM is the first nutritional cleanse offering different levels of intensity and customized options to make cleansing adaptable to all lifestyles. Each program is sold online as a system to give the body a full detox, and consists of cold pressed fruit and vegetable juices. Juices are consumed in a particular order, and specific instructions on how to prepare and ease off of the cleanses are to be followed for optimal results. BluePrintCleanseTM is available online in Canada. To learn about BluePrintCleanseTM click here.
4. Q: Can I cleanse with BluePrintJuiceTM, as opposed to ordering BluePrintCleanseTM online?
A: There is actually a distinct difference between the "cleanse" and the standalone juices which we sell at our retail stores. We purposely repackaged the various juice flavours with packaging that speaks only to the juice, and not to the cleanse.
For anyone conducting a cleanse, education is required from our website and/or staff, including how to change his/her eating habits in preparation of the cleanse and knowing what order to consume the juices in. To learn about BluePrintCleanseTM click here.
5. Q: Why is the BluePrintJuiceTM shelf life longer than other raw juices?
A: Advancements in science and technology have changed. First, the best and freshest juice came from a juice bar, produced using a centrifugal juicer: pulpy, gritty, and lasting only a few hours. Then came the hydraulic press juicer, which not only extracts more vitamins and nutrients, it also allows juice to stay fresh three to five days longer than if made by a conventional juicer.
In addition to BluePrintJuiceTM special hydraulic cold press method, we have uncovered a revolutionary new technology, High Pressure Pascalization (HPP), that inhibits the growth of harmful bacteria without affecting taste, quality, or nutritional content, and keeps enzymes intact, which results in a naturally extended shelf life.
6. Q: What is HPP and how does it work?
A: High Pressure Pascalization uses high pressure instead of heat to inhibit microbial growth in fresh food, and as a result, naturally extends its shelf life.
Unlike pasteurization, pascalization is an external process; the raw product itself is never touched. After the products are in their final packaging, our pressurizing method uses only evenly distributed pressure of cool water to impede the growth of any potential harmful invaders, such as Listeria, E. coli, Salmonella, lactic acid bacteria, yeast and mold. Because of the chilled temperature at which the juice is treated, plus the minimal impact that pressure has on the structure of the components responsible for nutrition and flavour, the juice remains raw and the taste remains the same. By incorporating this alternative step to pasteurization into our process, we decrease the risk of any kind of contamination to ensure the safety of your juice and your health.
As always, BluePrintJuiceTM is 100% raw, as clearly indicated on the label. Our juice is always cold pressed and never heated.
7. Q: What is pasteurization?
A: ”Heat” or “flash” pasteurization, or other silly adjectives such as “lovingly” or “gently” pasteurized, results in juice that is essentially cooked, which degrades vitamins, minerals, and live enzymes. We do not now, nor ever will we ever, apply heat to our cold pressed juice. We don’t cook juice.
8. Q: Why aren’t other juice companies using pressure? Who else uses this amazing technology?
A: Heat pasteurization is less complicated, less expensive, and therefore, the popular option. BluePrintJuiceTM uses both the cold-press and High Pressure Pascalization (HPP) processes in that we use water, no heat, keep our beverage nutrient rich. This is the only way to ensure that a high quality product like ours retains its nutritional integrity and freshness.
9. Q: Is all cold pressed juice the same? Is all cold pressed juice raw?
A: NO. Unfortunately, many companies are slapping “cold pressed” on their juice to give the impression that it’s raw. If a juice is cold pressed and then heat pasteurized, it is not raw.
10. Q: Why does the juice settle?
A: BluePrintJuiceTM has no additives, and only additives can prevent the natural settling process. To fix, just give the juice a good shake!
11. Q: Why does this juice look different from when I purchased it last?
A: Our juices are hand crafted, so sometimes variations may occur, such as:
The Green and Beet Apple may have white flecks in the bottom of the juice bottle. Have no worries! These white flecks are ginger sediments which naturally settle to the bottom of the bottle. As mentioned above, only additives can prevent this. More white flecks in your juice than usual? Lucky you! Reap the benefits of extra raw ginger root!
The Pineapple Apple juice may vary in colour, from gold to yellow-green to pink to brown. Depending on the harvest and growing season, apples have varying amounts of antioxidants, and enzymes which, in turn, can cause differences in the colouration of the juice. Sometimes the juice is pale green or clear when pressed, and other times it is already brown. This will affect the end colour of the juice, whether it is gold, yellow-green, pink, or more rust/brown in colour. Because BluePrintJuiceTM uses the freshest ingredients available to us at all times of the year, the juice can vary in colour each time you purchase it.
12. Q: Why is there so much sugar?
A: The sugar in BluePrintJuiceTM comes from natural sources such as fruits and vegetables. As we all know, fruits and vegetables contain a large amount of vitamins, minerals, phytochemicals, antioxidants and enzymes. While fruits and vegetables are a great source of all nutrients, they are also a source of carbohydrates; if a banana came with a food label, you would see that a medium banana has 27 grams of carbohydrates. But, carbohydrates are not the enemy! Naturally occurring carbs from foods like fruits and vegetables are your body’s source of energy and your brain’s preferred fuel.
13. Q: Why do you use Agave?
A: We believe that there are pros and cons to all sweeteners and we chose agave because the one we use is raw, natural, minimally processed, and we think it tastes great. In addition, raw agave is lower on the glycemic index, raising your blood sugar more gradually than other sweeteners. Plus, raw agave also contains minerals such as calcium, iron, magnesium, and copper, whereas other sweeteners do not. Only one of our drinks (Lemon Cayenne) contain any agave at all and, in comparison with the rest of the ingredients, the amount of sweetener is very small - agave is sweeter than other sweeteners so we can use less of it.
Even though we believe agave is a better choice than most other sweeteners, it is still an added sugar and should be used sparingly. If you prefer not to consume sweeteners of any type, you may enjoy our Green, Pineapple Apple, and/or Beet Apple juices, which only contain fruits and vegetables, as well as other herbs.
Bottom Line: Agave nectar is a good choice for a sweetener, but like any added sugar, use it sparingly.
14. Q: Why don't you use glass bottles?
A: At this time, plastic is actually a more environmentally sound choice than glass. Plastic is a more space and energy efficient way to package our juice. A single plastic bottle uses fewer resources to create, fill, ship, and distribute than a single glass bottle. This is because glass bottles weigh up to nine times more than plastic bottles, which means less fuel is used to create and deliver each BluePrintJuiceTM bottle.
15. Q: Why don’t use other Plastic Bottle types?
A: We have heavily researched corn-based or other "bio plastics". Unfortunately, bio plastic's advantages are currently outweighed by its disadvantages. While corn bottles are compostable, this is only possible under very specific environmental conditions; access to such composting facilities remains severely restricted and the presence of corn bottles actually contaminates and retards our plastic recycling stream.
Whereas PETE #1 is 100% recyclable at most recycle programs. We will continue to closely watch the bio plastic industry, and we remain committed to selecting the most environmentally friendly, accessible, and recyclable option available.