Sleepytime Tea Turns 40

Sleepytime Tea Turns 40

Posted by Hain Celestial on Jan 13, 2013 | News

Celestial Seasonings®, a brand of Hain-Celestial Canada is proud to celebrating the beloved and iconic blend's 40th anniversary.

Sleepytime’s calming Herbal Tea has been helping people wind down their day since 1972.  Since its creation, more than 2 billion cups of Sleepytime have been enjoyed.

Today, there’s a wide variety of calming Sleepytime tea flavours:

-          Celestial Seasonings Sleepytime (Original)

-          Celestial Seasonings Sleepytime  Vanilla

-          Celestial Seasonings Sleepytime  Extra (mint flavour)

-          Celestial Seasonings Sleepytime  Throat Tamer

-          Celestial Seasonings Sleepytime Echinacea Complete Care

Our Sleepytime teas are Gluten free and Caffeine free. Celestial Seasonings teas not only promote a wellness tea and healthy you mentality there are also concerned about a healthy environment which is why there is no string, tag, staple or wrapper on our tea bags, which keeps over 3.5 million pounds of waste out of landfills every year. 


Celestial Seasonings timeline

1969 — Mo Siegel and Wyck Hay begin packaging the wild herbs they pick in the Rocky Mountains in muslin bags and selling them to Boulder-area natural foods stores.
1972 — Celestial Seasonings introduces Sleepytime Herbal Tea, the best-selling specialty tea of all time, and Red Zinger, the first of the zinger teas.
1973 — Celestial Seasonings employees begin worldwide travel to purchase ingredients.
1984 — Kraft Inc. purchases Celestial Seasonings.
1986 — Celestial Seasonings introduces its Gourmet Black Tea line, making the company officially a “specialty tea company” rather than a purveyor of herbal infusions.
1989 — Celestial Seasonings management and Vestar Capital Partners buy back the company from Kraft in a leveraged buyout.
1990 — Celestial Seasonings moves into its own packaging facility in Gunbarrel after years in rented warehouses.
1995 — The company introduces its green tea line, its first holiday tea and its first “comfort” tea, which evolved into today’s Wellness line.
2000 — Celestial Seasonings merges with natural foods giant Hain Food Group to become the Hain Celestial Group.
2002 — Mo Siegel leaves Celestial Seasonings to pursue other ventures in natural foods.
2005 — The company’s free tour reaches its one-million-visitor mark.
2009 — Celestial Seasonings turns 40.

2012 – Sleepytime Tea Turns 40